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Built by Nexus

A pet lifestyle product designed, engineered and operated by Nexus.

PetOnTrack helps people explore pet-friendly places, activities, services and events, with profiles, recommendations and itinerary support.

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Market-facing experience

Bring everyday pet lifestyle discovery into one considered journey.

The product connects useful places and possibilities with planning support while continuing to evolve through ongoing product work.

  • Places and activities

    Support discovery around pet-friendly destinations and things to do.

  • Services and events

    Help users explore relevant providers and timely experiences.

  • Profiles

    Provide context for a more relevant product experience.

  • Recommendations and itineraries

    Support consideration and planning across the journey.

Connected participants

Design for both user and merchant workflows.

A market-facing product must connect discovery and planning with the practical workflows needed to maintain useful information.

  1. Discover

    Explore relevant places, activities, services and events.

  2. Consider

    Use profiles and recommendations to understand possible choices.

  3. Plan

    Bring selected possibilities into itinerary support.

  4. Maintain

    Support merchant-side workflows that keep the experience useful.

Product proof

A real product demonstrates the complete delivery discipline.

The proof is not an unverified performance claim. It is the sustained work of shaping, building, deploying and improving a public product.

  • Product strategy

    Translate a market proposition into an evolving product direction.

  • Experience design

    Connect user needs, information and participant workflows.

  • Engineering and deployment

    Build and operate the technical product across releases.

  • Iteration

    Continue refining the experience and operating model.

Ongoing ownership

Product work continues beyond the first launch.

Nexus GP connects product decisions, design, engineering, deployment and iteration instead of treating launch as the finish line.

  1. Shape

    Define the proposition, participants and useful experience.

  2. Design

    Create the information and interaction model.

  3. Build

    Engineer the user and merchant workflows.

  4. Operate

    Deploy, support and improve the live product.

See the product

Continue to the public PetOnTrack experience.

The external website presents PetOnTrack directly to its market. Nexus GP enquiries remain on this corporate site.